Overview
Reimagined the digital storefront for The Good Mix Co., a high-end alcohol retailer specializing in direct-from-distillery sourcing. I developed a distinctive “grunge-inspired” visual identity that breaks away from conventional e-commerce layouts, creating an immersive, high-impact shopping experience that mirrors the brand’s commitment to craftsmanship and personalized supplier connections.
Technical Execution
Conceptual Design: Led the creative direction in Figma and Adobe XD, pivoting away from generic templates to a bespoke, “attention-grabbing” design ethos.
Visual Identity: Crafted custom, gritty textures and high-fidelity brand assets using Photoshop and Illustrator to establish a premium yet unconventional aesthetic.
User Experience: Balanced a bold, artistic layout with conversion-oriented UX, ensuring that the unique design never compromised the simplicity of the checkout and product discovery flow.
Project Governance: Managed the design iteration cycles and asset handoffs through Jira, ensuring a streamlined workflow between creative exploration and technical implementation.
Result
Delivered a refreshing and disruptive e-commerce interface that sets the brand apart in a crowded marketplace. The final design successfully translates the “grit and prestige” of direct sourcing into a digital space, fostering deeper user engagement and reinforcing The Good Mix Co.’s identity as a curator of premium beverages.